"With all the shows and movies I care to consume available over the Internet, I'll ask rhetorically, why should I cough up cash each month for several hundred channels of stuff I have no intention of watching?"
A new internet tv box to allow you to view on-demand video right off the net on your HDTV. They claim there are many other boxes that allow you to acheive this but those boxes are made of better hardware, lower prices and a broader content of shows. Roku, the small company offering these boxes, has three different boxes with upgrades of wi-fi, less video hiccups, and a remote with an instant replay button. The signature service is Netflix Watch Instantly which allows unlimited movies and TV episodes for a flat rate of $8.99 a month. Apple is a component with a costlier box known as Apple TV. Apple TV allows you to connect your Apple products to the new box. A new service like this will shut down other online services such as Hulu until they can find new ways like a pay service for the shows.
A new product like this will decrease the demand for TV's if this product is sufficient and reliable. The number of sellers for this box will increase because new producers are going to find ways to update this product in order to appeal to their customers. A change in income might force some consumers to rely on this method which will decrease their bills because they are getting rid of their cable in order to have only the internet for shows. This is not a bad deal as long as you have all the shows you enjoy.