Since today's economy is always increasing, people are finding ways to change their businesses to increase as well. Many have noticed that when gas prices go up, other sales go up too.
Starbucks is looking to increase their sales by adding another size to their menu. "The bigger-is-better concept seems to be striking a chord among some Starbucks customers," according to the Starbucks Corporation. The new cup, Trenta, meaning 30 in Italian, will be introduced in the following states: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada, and Arizona. This nationwide rollout will be completed by May 3. The Starbucks owners are making this switch in order to keep up with today's rapid sales. If people have the option to buy a larger Starbucks drink, they will. The Starbucks owners will have to have some type of opportunity cost though. This may consist of various things such as a loss of supplies or other drinks becoming scarce due to the desire for the new drink. This new drink will only be for iced beverages including coffee, teas, and lemonades which will allow the hot drinks of Starbucks to still be a demand. Coffee cravers will love this new switch if they're feeling like the old "grande" just isn't enough for them. Therefore, Starbucks will receive an increase in profit for this new 31-ounce drink.