Wal-Mart's prices have been on the rise for a while. One customer got fed up with it and went from twice every week to twice every month. Some people just got tired of paying for prices they didn't have to before. Target had this deal where customers could save 5 percent on their entire purchase if they bought Target brand clothing. Most people then decided to skip out on Wal-Mart when buying new clothes. Places like Target seemed much more logical because the money you save would be greater. Wal-Mart's revenue went down, and of course they were not satisfied.
Some customers were also complaing that Wal-Mart was not neat enough to enjoyably and safely shop around in. It became almost a hassle to do. What could this do to business that was already declining? How could Wal-Mart as a corporate wide company fix the pleasure of their guests? Their answer was to make changes within the store itself. A few things such as widening the aisles and removing clutter made the customer's trip to Wally world much more enjoyable. There was a high demand for these renovations and in return, their revenue went up. Customers started to come back and shop more and more at Wal-mart than other stores with the same goods. Things started to rise again, but not their prices.