What looks to be like secret files on the iPhone that track user locations and log it on the device with out the users permission have been discovered. It is not very clear what the information is used for and why they have it yet though, but it is known that Apple has been collection data from their products with a 3G antenna for almost a year now.
Since this is very unclear this could be potentially very bad for Apple customers. Many people really trust Apple and are loyal customers, people also continue to buy their products simply because they trust Apple. This new information could jeopardize this though. Having data collected without the customer knowing is scary to many people. Customers weren't supposed to know about this, and now they aren't sure what it is being used for. This news could really hurt the company until they respond to all the questions. Temporarily, people may stop buying their products because they might feel as if they are being spied on. If they lose their customers, people may switch to the next best thing... the android. Studies show that the android is not using this technology to track their customers, and this might show a sense of security to many people and people may switch only for that reason. This news really can hurt Apple. It is the first negative comment I've really heard about the company, so it could really freak people out and start to question Apple more. This is going to lose customers' trust to the company and instead of Apple being the "it" technology company, they might turn into a sketchy company that people can't trust. This really has potential to hurt Apple.