Friday, April 8, 2011
http://www.betanews.com/article/Starbucks-expands-mobile-payment-service-to-all-US-stores/1295465526 Starbucks is making paying for your favorite coffee mobile. All the Starbucks in Target now work for the new app and 7,500 stores across the country. This idea is great for the customers. Everybody has a smart phone now days, so making an app is truly the most innovative thing a company can do, in my opinion. The Starbucks app is genius for its customers. This makes getting your morning coffee less of a messy rush and more convenient for the customer. They can just stick out their phone (which is probably already glued to their hand) and pay. Starbucks is not only increasing business by making it more convenient and easier for customers to get coffee, but they are also probably making tons of money from the popularity of the app. Apps on smart phones can gain popularity real fast, and almost become a trend. People ask if they have the newest apps and if the Starbucks app catches on, then it could be the new app trend. This really does increase business for Starbucks. The new app is a great idea for the company to make things more convenient for their busy customers.