Our arch-rival Texas A&M is secretly jealous that the University of Texas has a TV network that is going to be making millions of dollars and be able to televise high school football games that star high school recruits. In retaliation Texas A&M is leaving the big 12 and looks to join the South Eastern Conference (SEC) in order to balance the recruiting field by playing in the most competitive conference and earn more money from television contracts. Meanwhile the University of Oklahoma views the departure of Texas A&M and former conference foes like Nebraska as a sign that the conference is heading in a direction that will decrease their own payouts from television contracts as they look to join the Pacific Athletic Conference (PAC-12).
After writing my last post Dirty Money at The U and in this post I realize that college football operates as a market economy that is motivated by Adam Smith's philosophy of worrying about your self. Only in this economy the consumer (the fans) get to miss college football action and lose their traditional rivalries and the the government (the NCAA) can't control its members from cheating. This economy is controlled by the corporations who know they can get away with cheating (most of time) and can force their consumers to do whatever it takes to support their university.